Since its inception on 1st January 2021, where only 5 people started a design agency. Expedite has now grown to a team of 20 people. These include UI/UX designers, branding specialists, video animators, illustrators, and marketers. The early mission was to create awareness about design and prove that bad design’s cost is huge. We believe that many digital products have great potential. However, their bad designs are restricting them from great success.
Expedite Design is an agency that specializes in UI/UX design and branding especially for blockchain products. The initial idea of it started when designers of Xord wanted to make an experiential change with their design, not only for Xord Expanse, and ventures in it but also for the great companies and startups outside Xord.
At the current moment, there are a lot of design agencies coming up. But what makes Expedite unique? Here are some key factors:
- The majority of the Expeditors come from a tech/computer science background, which gives them an edge in understanding digital products in the best possible manner.
- It’s hard to find a design agency that can understand the technical details of blockchain. Expeditors can do that!
- The Process – You will find all the UX agencies bragging about their standard UX processes. There’s no denying any of that. However, there’s no one-size-fits-all solution in this case. Expedite believes that a good process is molded according to the product’s requirements and business needs. I’ll give an overview of Expedite’s Process later on in the blog.
- Expedite’s culture promotes learning and creativity. From Figma Friday to daily book reading sessions, you will always find Expeditors involved in some kind of knowledge-sharing activities.
Expedite’s Design Process:
Expedite’s not only evangelize, but follow all the best UX Design practices and methods. Here is the high-level description of the process they follow:
1. Understand Phase:
This involves Lightning talks with stakeholders and detailed learning of the product/business.
2. Research Phase:
This one’s my favorite! It involves competitor analysis, user personas, user interviews, and a detailed research report. The user interviews have proved to be extremely beneficial for the products.
3. Sketch Phase:
All of the above UX design activities help in producing something tangible, usable, and solves a real problem, that is, the output is storyboarding, user flows, wireframes, and aesthetically pleasing hi-fi mockups.
4. Validation Phase:
This is the phase where we test your solution with extensive usability testing. The usability testing reports help gain insights into users’ expectations and frustrations and are crucial in evaluating your product’s success.
Note that, as mentioned earlier in the blog, this process is customizable to efficiently suit the products’ and businesses’ needs.
Expedite’s Blockchain Capabilities:
Believe me, designing blockchain products requires a completely different set of expertise. Blockchain itself has a lot of complexities and the current user experience is riddled with so many problems which are making mass adoption difficult. The technological constraints in it make it very challenging for the designers to create a human-centric user experience.
Since the start, Expedite’s team has closely worked with the blockchain engineers of Xord. Expeditors have exposure not only the blockchain technology, but they have hands-on experience with delivering Blockchain DApps that have been used by thousands of people in the decentralized world. Have a look at a recent DApp project, in which people staked 84 Million+ project tokens (at the time of writing). All through the DApp designed by Expedite Design. Cool! Isn’t it?
Expedite Design has the privilege to deliver design solutions to all the amazing products that will be part of Xord Expanse, including Novon, VoirStudio, and all Xord’s incubated companies. With all these skillset and adequate knowledge of blockchain technology, Expedite Design aspires to become a leading user experience design and branding agency in the decentralized world.
Read the complete blog? Here’s a reward for you. Email at “firstname.lastname@example.org” with the subject “Expedite my UX” and you’ll get a free UX audit for your product or application
Expedite’s Socials: Facebook | Behance |LinkedIn | Instagram | Twitter
As featured on DesignRush website